In hotel management, what does ADR stand for?

ADR stands for Average Daily Rate, which is a crucial metric in hotel management. This term represents the average revenue earned per occupied room in a given period, typically calculated on a daily basis. It is calculated by dividing the total room revenue by the number of rooms sold.

Understanding ADR is important for hotel managers as it provides a clear picture of the hotel's pricing strategy and overall profitability. A higher ADR indicates that the hotel is successfully attracting guests willing to pay more for accommodations, contributing positively to the hotel's revenue goals. When analyzing ADR, hotel managers can assess their pricing effectiveness, gauge market demand, and make informed decisions about marketing and promotions to optimize occupancy rates and revenue.

In contrast, the other choices either misrepresent the term or refer to concepts that are not standard in hotel management terminology. Average Daily Revenue would encompass more than just room revenue, Annual Daily Rate does not factor in daily performance tracking, and Assessment Daily Rate is not a recognized term in the industry. Thus, Average Daily Rate is the most accurate representation of the metric in question.