Cross-promotion in hotel management is most closely related to what concept?

Cross-promotion in hotel management involves encouraging guests to explore and use various services and amenities offered by the hotel. This approach enhances the overall guest experience by making them aware of multiple offerings, such as dining, spa treatments, event facilities, and recreational activities, that they may not have initially considered or planned to use. By promoting these interconnected services, hotels can increase their revenue and enhance customer satisfaction.

When guests engage with multiple facets of the hotel, it not only boosts sales but also fosters a more comprehensive and enjoyable stay. This strategy leverages the hotel's existing resources and can lead to an increase in repeat business and positive reviews, as guests have a more fulfilling experience overall.